Job Summary

The Elite Job is looking for a highly motivated and experienced Online Branding & PR Strategist to enhance our digital presence and build strong brand recognition. This role is ideal for professionals passionate about digital branding, reputation management, and public relations. You will develop and execute strategic online PR campaigns, manage brand perception, and collaborate with influencers and media to boost brand visibility. This is a remote position, offering flexibility while working with a dynamic and innovative team.

Key Responsibilities

• Develop and implement brand positioning and digital PR strategies to enhance online visibility.
• Create and manage engaging content for press releases, blogs, and social media to maintain a strong brand presence.
• Monitor and manage online reputation, responding to media inquiries, customer reviews, and social mentions.
• Establish relationships with journalists, influencers, and industry leaders to promote brand credibility.
• Conduct market research to analyze trends and audience preferences, ensuring strategies align with business goals.
• Utilize SEO techniques and digital marketing tools to maximize content reach and engagement.
• Track and measure the success of PR campaigns using analytics tools, providing performance reports.
• Oversee crisis communication planning and reputation risk management strategies.
• Collaborate with internal teams, including marketing, content, and design, to ensure consistent branding.

Required Skills and Qualifications

• Bachelors degree in Public Relations, Marketing, Communications, or a related field.
• Proven experience in online branding, public relations, or digital marketing.
• Strong understanding of SEO, content marketing, and digital media trends.
• Excellent writing and editing skills, with the ability to craft compelling press releases and media pitches.
• Experience in influencer marketing and media outreach.
• Strong analytical skills to measure campaign effectiveness.
• Ability to multitask, manage multiple projects, and work independently in a remote environment.
• Knowledge of digital PR tools, such as Google Analytics, SEMrush, Ahrefs, Hootsuite, or PRNewswire.

Experience

• Minimum 3-5 years of experience in digital PR, branding, or online marketing.
• Experience working with media agencies, PR firms, or corporate marketing teams is preferred.
• Previous remote work experience is a plus.

Working Hours

• Flexible schedule with a focus on project deadlines and campaign launches.
• Must be available for virtual meetings and team collaboration as needed.

Knowledge, Skills, and Abilities

• Strong storytelling and brand messaging skills.
• Ability to think creatively and strategically to build brand authority.
• Up-to-date knowledge of social media platforms, influencer marketing, and digital PR trends.
• Excellent interpersonal and networking skills to engage with journalists and industry leaders.
• Crisis management skills to handle brand reputation challenges effectively.

Benefits

• Competitive salary based on experience.
• Fully remote position with flexible working hours.
• Opportunity to work with a dynamic and innovative team.
• Professional growth and career advancement opportunities.
• Access to online courses and training to enhance your digital PR skills.

Why Join Us?

At The Elite Job, we value creativity, innovation, and collaboration. As an Online Branding & PR Strategist, you will play a crucial role in shaping the brands online reputation and market influence. If you are passionate about digital PR and want to work in a flexible and dynamic environment, we would love to hear from you!

How to Apply

If you are ready to make an impact, please submit your resume, cover letter, and a portfolio of past PR or branding campaigns to us. Shortlisted candidates will be contacted for an interview.