Brand Manager

Job Overview

Location
Kuala Lumpur, Kuala Lumpur, Malaysia
Job Type
FULL_TIME

Additional Details

Job ID
15629
Job Views
316

Job Description

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Job Summary

MNC JOBS INFO is seeking a dynamic and experienced Brand Manager to lead the development, execution, and enhancement of our brand strategy. The ideal candidate will have a strong understanding of market trends, consumer behavior, and competitive landscapes, and will drive initiatives to increase brand awareness, equity, and market share. As a Brand Manager, you will collaborate with cross-functional teams including marketing, sales, product development, and external agencies to ensure consistent and impactful brand messaging across all channels.


Key Responsibilities

  • Develop and implement comprehensive brand strategies aligned with business goals and market opportunities.

  • Oversee the planning, execution, and evaluation of marketing campaigns that strengthen brand identity and customer engagement.

  • Conduct market research and competitor analysis to identify trends, opportunities, and threats.

  • Manage brand positioning and ensure all communications reinforce brand consistency and values.

  • Collaborate with product development teams to align brand messaging with product launches and innovations.

  • Coordinate with creative agencies, media partners, and vendors to deliver effective marketing materials and promotions.

  • Monitor and analyze brand performance metrics, providing actionable insights and recommendations.

  • Manage brand budgets and allocate resources effectively to maximize ROI.

  • Lead and mentor junior marketing staff and cross-departmental teams.

  • Stay updated on industry best practices and emerging marketing technologies to keep the brand competitive.


Required Skills and Qualifications

  • Bachelors degree in Marketing, Business Administration, or related field; MBA preferred.

  • Proven experience (5+ years) as a Brand Manager or similar role within a reputable company.

  • Strong knowledge of brand management, marketing principles, and consumer psychology.

  • Excellent project management skills with the ability to lead multiple initiatives simultaneously.

  • Exceptional communication, negotiation, and interpersonal skills.

  • Proficiency in digital marketing tools, analytics platforms, and CRM software.

  • Creative thinker with problem-solving skills and a strategic mindset.

  • Ability to work collaboratively in a fast-paced, dynamic environment.


Experience

  • Minimum 5 years of experience in brand management or marketing roles in large-scale or multinational companies.

  • Demonstrated track record of successful brand campaigns and measurable growth in brand equity.

  • Experience in working with cross-functional teams and external agencies.


Working Hours

  • Full-time position, typically Monday to Friday.

  • Standard business hours with occasional flexibility required for special projects or deadlines.


Knowledge, Skills, and Abilities

  • In-depth understanding of market research methodologies and data interpretation.

  • Ability to translate complex market data into actionable marketing strategies.

  • Strong leadership and team-building skills.

  • High level of creativity combined with analytical thinking.

  • Excellent organizational and time management abilities.

  • Strong proficiency in Microsoft Office Suite, marketing automation tools, and digital analytics platforms.


Benefits

  • Competitive salary and performance-based bonuses.

  • Health insurance coverage including medical, dental, and vision.

  • Opportunities for professional development and career advancement.

  • Flexible working arrangements and supportive work environment.

  • Paid time off, including vacation and sick leave.

  • Employee wellness programs and team-building activities.


Why Join MNC JOBS INFO?

At MNC JOBS INFO, we are committed to fostering innovation and excellence. As a Brand Manager, you will have the opportunity to shape the future of a growing brand in a collaborative and inclusive culture. We value creativity, strategic thinking, and leadership, offering you the platform to make a significant impact while advancing your career in a supportive environment.


How to Apply

Interested candidates are invited to submit their updated resume along with a cover letter outlining their suitability for the role to us. Please include Brand Manager Application in the subject line. Applications will be reviewed on a rolling basis until the position is filled.

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