Job Summary

Progressive Technology is seeking a creative and detail-oriented Copywriter specializing in advertising to join our dynamic marketing team. The ideal candidate will be responsible for crafting compelling, clear, and persuasive copy across multiple advertising platforms including digital, print, social media, and broadcast. This role demands a blend of creativity, strategic thinking, and excellent communication skills to help elevate our brand presence and drive customer engagement through innovative advertising campaigns.

Key Responsibilities

• Develop and write engaging advertising copy for campaigns across various media including digital ads, social media, email marketing, brochures, and TV/radio scripts.

• Collaborate closely with the marketing, design, and product teams to create cohesive messaging aligned with brand strategy and marketing goals.

• Conduct research to understand target audiences, market trends, and competitive landscape to craft tailored copy that resonates and converts.

• Edit and proofread copy to ensure high-quality, error-free content that adheres to brand voice and guidelines.

• Manage multiple projects simultaneously, meeting deadlines without compromising quality.

• Participate in brainstorming sessions to develop innovative ideas and campaign concepts.

• Monitor and analyze the performance of advertising content and recommend improvements for better engagement and ROI.

Required Skills and Qualifications

• Bachelors degree in English, Communications, Marketing, Journalism, or a related field.

• Proven experience as a copywriter, preferably with a focus on advertising or marketing communications.

• Exceptional writing, editing, and proofreading skills with a strong command of grammar and style.

• Ability to write creatively and persuasively for diverse audiences and platforms.

• Proficiency in SEO principles and digital marketing best practices is a plus.

• Strong research skills to understand products, competitors, and customer needs.

• Excellent interpersonal skills and the ability to work collaboratively in a team environment.

• Highly organized with the ability to manage time effectively and prioritize tasks.

Experience

• Minimum of 2-4 years of professional experience in copywriting, preferably within an advertising agency or in-house marketing department.

• Experience working on cross-channel advertising campaigns with measurable results is highly desirable.

• Portfolio of published advertising copy demonstrating creativity and effectiveness.

Working Hours

• Full-time position, Monday to Friday.

• Standard working hours: 9:00 AM to 6:00 PM.

• Flexibility for occasional overtime or remote work depending on project deadlines.

Knowledge, Skills, and Abilities

• Excellent command of the English language, including syntax, punctuation, and style.

• Creative mindset with the ability to generate fresh ideas and innovative messaging.

• Strong analytical skills to interpret campaign data and optimize content.

• Familiarity with content management systems (CMS), Microsoft Office Suite, and Adobe Creative Cloud is advantageous.

• Ability to adapt writing style to different brand tones and audience segments.

• Detail-oriented with a keen eye for consistency and accuracy.

Benefits

• Competitive salary with performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Paid time off including vacation, holidays, and sick leave.

• Professional development opportunities and access to training programs.

• Friendly and inclusive work environment promoting creativity and innovation.

• Work-from-home flexibility and flexible working hours.

Why Join Progressive Technology?

At Progressive Technology, we are passionate about innovation and creativity. As a part of our team, you will have the opportunity to work on exciting projects that make a real impact in the industry. We foster a collaborative culture where your ideas are valued and your professional growth is supported. Join us to shape the future of advertising and take your copywriting career to the next level with a forward-thinking company dedicated to excellence.

How to Apply

Interested candidates are invited to submit their resume, a cover letter detailing relevant experience, and a portfolio showcasing advertising copy samples to us with the subject line Copywriter (Advertising) Application.
Applications will be reviewed on a rolling basis until the position is filled.