Job Summary

Progressive Technology is seeking a highly motivated and detail-oriented Digital Marketing Analyst to join our dynamic marketing team. The ideal candidate will leverage data-driven insights to optimize digital marketing campaigns, improve ROI, and contribute to strategic decision-making. This role involves analyzing online marketing data, identifying trends, and recommending actionable strategies to enhance our brand presence and customer engagement across digital platforms.

Key Responsibilities

• Monitor, analyze, and report on the performance of digital marketing campaigns across channels including SEO, SEM, social media, email marketing, and display advertising.

• Utilize tools such as Google Analytics, SEMrush, and marketing automation platforms to gather and interpret data.

• Develop and maintain dashboards and reports that track key performance indicators (KPIs).

• Conduct A/B testing and other optimization techniques to improve campaign effectiveness.

• Collaborate with marketing, sales, and product teams to align data insights with business objectives.

• Stay updated with the latest trends and best practices in digital marketing and analytics.

• Provide recommendations based on data to enhance targeting, messaging, and conversion rates.

• Identify opportunities for process improvement in campaign management and reporting.

Required Skills and Qualifications

• Bachelors degree in Marketing, Business, Statistics, Data Science, or a related field.

• Proven experience in digital marketing analytics or a similar role.

• Proficiency with web analytics tools (Google Analytics, Adobe Analytics) and marketing platforms (Google Ads, Facebook Ads Manager).

• Strong analytical skills with the ability to translate data into actionable business insights.

• Experience with Excel, SQL, and data visualization tools such as Tableau or Power BI is highly desirable.

• Knowledge of SEO and SEM principles.

• Excellent communication skills to present findings clearly to non-technical stakeholders.

• Detail-oriented with strong problem-solving skills.

Experience

• Minimum of 2-4 years of experience in digital marketing analysis or digital marketing campaign management.

• Experience working in fast-paced, data-driven environments is preferred.

• Hands-on experience with campaign tracking, conversion optimization, and attribution modeling is a plus.

Working Hours

• Full-time position, Monday to Friday.

• Standard working hours with some flexibility based on project deadlines or campaigns.

• Remote or hybrid work options may be considered based on company policy.

Knowledge, Skills, and Abilities

• Deep understanding of digital marketing ecosystems and analytics frameworks.

• Ability to manage multiple projects and deadlines efficiently.

• Proficiency in data manipulation, statistical analysis, and digital tools.

• Strong attention to detail with a proactive approach to problem-solving.

• Ability to work collaboratively within cross-functional teams.

• Adaptability to evolving technologies and marketing trends.

Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance plans.

• Paid time off and flexible leave policies.

• Professional development opportunities including training and certifications.

• Access to cutting-edge marketing tools and technologies.

• Supportive and inclusive work environment fostering innovation.

• Remote work flexibility and work-life balance initiatives.

Why Join Progressive Technology?

At Progressive Technology, we believe that innovation drives success. As part of our team, you will be empowered to harness data and creativity to shape impactful marketing strategies on a global scale. We are committed to fostering growth, diversity, and collaboration, offering an environment where your ideas can thrive. Join us to be at the forefront of digital marketing analytics and contribute to a company that values your expertise and professional development.

How to Apply

Interested candidates are encouraged to submit their resume along with a cover letter detailing their relevant experience and motivation for applying to us with the subject line Digital Marketing Analyst Application.
Please include any relevant portfolio or case studies showcasing your analytical work if available.