Job Summary

Houston Skilled Consultancy is looking for a creative, data-aware Instagram Page Manager to own, grow, and engage our brands community on Instagram. This part‑time, remote role is tailored for female students who want hands‑on experience in social media management while balancing academics. You will plan and publish content (posts, Reels, Stories), moderate DMs/comments, track performance, and continuously experiment to improve reach, engagement, and conversions.

Key Responsibilities

• Content Planning & Scheduling: Build weekly/monthly content calendars aligned with brand guidelines, campaigns, and product/placement timelines.

• Creative Production: Write captions, craft hooks, and create mobile-first visuals/Reels using tools like Canva, CapCut, or Adobe Express.

• Publishing & Community Management: Schedule posts via Meta Business Suite, respond to DMs/comments, and escalate queries when needed.

• Growth Experiments: Run hashtag research, collaborate on giveaways, shout-outs, and influencer micro-collabs to drive organic growth.

• Analytics & Reporting: Track KPIs (engagement rate, follower growth, saves/shares, profile visits, link clicks) and submit concise weekly dashboards with insights and next steps.

• Trend Spotting: Monitor Instagram trends, audio, and formats; translate them into on-brand content ideas quickly.

• Brand Consistency: Maintain a cohesive visual identity, tone of voice, and posting cadence.

• Basic Social Listening: Capture audience feedback, common questions, and competitor moves to inform future content.

• Compliance & Governance: Follow platform policies, copyright rules (music, images), and internal review/approval workflows.

Required Skills and Qualifications

• Currently enrolled as a student (any discipline) with strong interest in social media, branding, or digital marketing.

• Solid grasp of Instagram features (Reels, Stories, Highlights, Guides, Collabs, Notes, Broadcast Channels).

• Copywriting ability: catchy hooks, crisp CTAs, and audience-relevant messaging.

• Basic design/editing skills using Canva/CapCut/Adobe Express (or similar).

• Comfort with analytics: reading insights, calculating engagement rates, and presenting takeaways.

• Strong time management, ability to meet deadlines, and handle a planned posting cadence.

• Excellent written English; familiarity with internet/slang culture is a plus.

Experience

• 0–1 year of hands-on Instagram or social media page handling (personal projects, college clubs, internships, or freelancing all count).

• A small portfolio or handle list (even your personal/college page) showing your content style will be an advantage.

Working Hours

• Part-time | 12–20 hours per week (flexible, with some availability during evenings/weekends for time-sensitive posts or engagement).

• Mandatory attendance at a weekly sync (30–45 mins) for planning and feedback.

• Turnaround for urgent content requests: typically 24 hours.

Knowledge, Skills, and Abilities (KSAs)

Knowledge

• Instagram algorithms, content formats, and creator tools.

• Basics of digital marketing funnels (awareness → engagement → conversion).

• Hashtag strategy, UGC, and influencer collaboration best practices.

Skills

• Short-form video ideation and editing.

• Data interpretation & dashboarding (Excel/Google Sheets or Notion).

• Clear, persuasive writing and concise reporting.

Abilities

• Adapt quickly to trends while staying on brand.

• Work independently, manage multiple posts/campaigns simultaneously.

• Think creatively with limited resources and tight timelines.

Benefits

• Remote-first flexibility to fit your academic schedule.

• Stipend / Part-time compensation (commensurate with skills & hours).

• Certificate of Internship / Letter of Recommendation on successful completion.

• Hands-on mentorship in social strategy, analytics, and creator ops.

• Opportunity to own a brand handle end-to-end and showcase measurable growth in your portfolio.

• Access to paid tools/templates (where applicable) to accelerate your output.

Why Join

• Real, resume-ready impact: you will not just assist; you will lead the Instagram handle.

• A supportive team that values experimentation, learning, and fast iteration.

• Build an enviable portfolio of Reels, content strategies, and performance reports.

• Step into wider digital marketing (Meta Ads, influencer ops, CRM, analytics) as you grow.

How to Apply

Send the following to us (or submit via our application form, if provided):

1. Subject line: Instagram Page Manager – Part-Time

2. Your CV/LinkedIn

3. A short note (150–200 words) on one Instagram brand you admire and why their content works

4. Portfolio/handles you have managed or created content for (even personal/college pages)

5. Your weekly availability & preferred start date