Job Summary

Progressive Technology is seeking a highly skilled and results-driven Paid Traffic Specialist to manage and optimize digital advertising campaigns across Google Ads and Meta (Facebook & Instagram) Ads platforms. The ideal candidate will possess a deep understanding of paid media strategies, campaign analytics, and conversion optimization. This role is perfect for someone who thrives in a fast-paced, data-driven environment and wants to make a measurable impact on client growth and ROI.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns on Google Ads and Meta Ads platforms.

• Conduct in-depth audience research and segmentation to ensure campaign relevance and reach.

• Continuously monitor campaign performance, analyze metrics, and optimize for maximum ROI.

• Conduct A/B testing on ad creatives, copy, targeting, and landing pages to improve performance.

• Collaborate with content and design teams to create compelling ad creatives that drive engagement.

• Provide regular reports and insights to clients and internal stakeholders on campaign performance.

• Stay updated on the latest trends, tools, and best practices in digital advertising.

• Manage budgets effectively, ensuring efficient allocation across campaigns.

Required Skills and Qualifications

• Proven expertise in Google Ads and Meta Ads (Facebook & Instagram Ads).

• Strong analytical skills with the ability to interpret data and generate actionable insights.

• Proficiency in digital marketing tools and platforms (Google Analytics, Ads Manager, Tag Manager).

• Knowledge of conversion rate optimization (CRO) and performance marketing strategies.

• Excellent written and verbal communication skills in English (Portuguese is a plus).

• Strong attention to detail and ability to manage multiple campaigns simultaneously.

Experience

• Minimum of 2–3 years of hands-on experience in paid media advertising.

• Experience in managing high-budget campaigns and driving measurable business outcomes.

• Previous experience in e-commerce, lead generation, or SaaS marketing campaigns is highly desirable.

Working Hours

• Full-time role with flexible hours.

• Remote work arrangement available.

• Occasional collaboration with international teams may require flexible scheduling.

Knowledge, Skills, and Abilities

• Strategic thinking and problem-solving mindset.

• Strong project management and organizational skills.

• Ability to work independently and take ownership of campaigns.

• Knowledge of digital marketing trends and emerging technologies.

• Proactive and adaptable to fast-changing environments.

Benefits

• Competitive salary with performance-based incentives.

• Flexible remote work environment.

• Access to professional development and upskilling opportunities.

• Collaborative and innovative company culture.

• Paid time off and wellness benefits.

Why Join Progressive Technology

At Progressive Technology, you will join a team of forward-thinking professionals passionate about leveraging digital marketing to achieve outstanding results. We value creativity, collaboration, and continuous learning. If you thrive on driving measurable growth, working with cutting-edge tools, and building impactful campaigns, this is the perfect place for you to grow your career.

How to Apply

Interested candidates are invited to submit their resume and a brief cover letter highlighting relevant experience to us. Please include examples of past campaigns, performance metrics, or portfolio links if available.