Job Summary

HR Service Jobs is seeking a highly skilled Performance Marketing Specialist to drive measurable growth in our B2B lead generation efforts. This role focuses on creating, executing, and optimizing high-impact digital marketing campaigns across multiple channels, with the primary goal of generating qualified leads and maximizing ROI. The ideal candidate is data-driven, results-oriented, and experienced in leveraging digital marketing tools and analytics to deliver sustainable business growth.

Key Responsibilities

• Plan, execute, and manage performance marketing campaigns across channels such as Google Ads, LinkedIn, Facebook, and email marketing for B2B lead generation.

• Optimize campaigns continuously to improve lead quality, conversion rates, and cost efficiency.

• Collaborate with sales and marketing teams to define target audiences and develop effective messaging strategies.

• Monitor, analyze, and report on campaign performance using KPIs, dashboards, and analytics tools.

• Conduct A/B testing, segmentation, and audience targeting to improve campaign performance.

• Manage budgets, allocate spend across channels effectively, and ensure maximum ROI.

• Stay updated with industry trends, digital marketing innovations, and best practices for B2B lead generation.

• Provide actionable insights and recommendations to senior management for campaign improvements.

Required Skills and Qualifications

• Bachelors degree in Marketing, Business, or related field.

• Strong expertise in digital marketing channels for B2B lead generation, including PPC, social media, email marketing, and retargeting campaigns.

• Proficient in marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (Google Analytics, LinkedIn Insights, etc.).

• Data-driven mindset with excellent analytical and reporting skills.

• Strong understanding of the B2B sales funnel and lead generation strategies.

• Exceptional communication and project management skills.

• Ability to work independently and collaboratively in a fast-paced environment.

Experience

• Minimum of 3–5 years of proven experience in performance marketing, specifically in B2B lead generation.

• Experience in managing multi-channel digital marketing campaigns with measurable results.

• Demonstrated success in optimizing campaigns for ROI and lead conversion.

Working Hours

• Full-time position.

• Standard working hours: Monday to Friday, 9:00 AM – 6:00 PM (with some flexibility for campaign monitoring).

• Remote work options available depending on location and performance.

Knowledge, Skills, and Abilities (KSA)

• Advanced knowledge of digital marketing strategies and tools.

• Strong analytical and problem-solving skills.

• Ability to interpret complex data and provide actionable insights.

• Excellent time management and organizational skills.

• Creativity in campaign strategy, messaging, and audience engagement.

• Adaptability to changing priorities and market trends.

Benefits

• Competitive salary with performance-based incentives.

• Health insurance and wellness programs.

• Professional development opportunities and access to training resources.

• Flexible work arrangements, including remote work options.

• Collaborative and growth-oriented work environment.

Why Join HR Service Jobs?

• Be part of a dynamic team that values innovation and measurable results.

• Play a key role in driving business growth for top B2B clients.

• Opportunity to expand your expertise in high-impact performance marketing.

• Recognition and reward for achievements in lead generation and campaign success.

How to Apply

Interested candidates are invited to submit their resume and cover letter highlighting relevant experience in B2B performance marketing. Applications can be sent to us with the subject line: Performance Marketing Specialist – B2B Lead Generation Application.